The fashion icon Edward Enninful reflects on Today's Society: 'A Decline in Tolerance' Than We Were Decades Ago.
A serendipitous meeting on the London Underground in 1988 changed forever the course of a young Ghanaian newcomer to Britain. Spotted by a talent scout, Edward Enninful was rapidly ushered into the capital's vibrant 1990s creative scene, moving from model to stylist and, before turning twenty, becoming the fashion director of the iconic i-D.
"It was the peak of the Young British Artists – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he states. "Then Naomi Campbell for a cover, and I understood we’d be close. We all hung out across disciplines. Friday became Saturday into Sunday. I miss that spontaneity."
While Enninful may seem nostalgic, he is in good company. Lately, a longing look back of the 1990s has reached fever pitch. However since that time, Enninful perceives a significant change. "In my view, we’re more divided now than we were in the 90s," he remarks. "This isn't just this country – it’s everywhere."
A Perceived Regression
This regression is difficult to overlook: the rise of populist movements, the backlash against so-called "wokeness", and the reinforcement of narrow beauty standards. Replacing the hope of the Blair era, today a different political personality stands as a potential leader. Even, the Union Jack, once an emblem of national pride, has sparked debate once more.
In Enninful's view, the response has long been to champion culture in all its variety. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, showcasing a diverse array of cultural icons from art.
"Those in a position of influence should employ it," he comments, explaining those publishing choices. "Everyone talks about immigration; I could not have had this life if Britain hadn't been a open country, if it hadn't given my family a refuge and an opportunity. That’s the Britain I always loved. I trust this phase will pass."
Hope in the Next Generation
He takes comfort in the next generation: "Their awareness is greater than we were. They talk about unconscious bias – I didn't even know what that was."
Those early experiences would forge a pioneering career marked by fearlessness and inclusivity. Enninful broke barriers as the first male, first black man, first openly gay person, and first disabled Black gay man to lead at British Vogue. His tenure featured diverse covers showcasing models of colour, plus-sized women, an octogenarian, and people from varied communities. Importantly, sales increased.
"When you ignore huge sections of the population, it’s not just that you’re not being inclusive – it’s bad for business," he explains.
A New Chapter as a 'Disruptor'
He has established his new venture EE72 and its flagship publication, 72, his premier initiative since moving on from his former post. He says he wants to continue being a "disruptor".
"My nature is to challenge the established norms. I was raised in a place where Black professionals were the norm – the doctors, the lawyers, the leader. Then we arrived in England, with nothing, and I became the 'other'. I was incredibly timid. My teachers said I’d have no future. Me and my brothers were subject to police stops the suspicion laws … this duality gave me a unique perspective on the inside and the outside."
Contrary to the caricature of industry figures as loud and temperamental, Enninful is calm and projects peace. His journey has involved hardship, including publicly shared battles with mental health and substance use.
He has also undergone serious health issues, having had multiple operations on his eyes, resulting in partial sight. "I experienced such a dark place for two years, away from work, fearing I was going to lose my sight. It’s like PTSD; you just live in fear 24/7. I prayed, if this ever ends, I’m just going to embrace every opportunity that I was so fearful to do. I’m not going to confine myself to just being an editor or a figure in fashion."
The Tate Britain Exhibition
This refusal to be defined narrowly has propelled him outside the world that made his name. He is now putting together a seminal 1990s exhibition at Tate Britain, featuring work by a group of pivotal artists and photographers from the era. The show, he notes, aims to evoke the decade's artistic collaboration – and give platform to those who did not receive due recognition at the time.
"Galleries sometimes neglected to shine a light on the truly innovative creators because they lacked the expected background," he comments.
This project itself operates on a novel business model, rejecting traditional advertising in favour of partnership-based projects. "The question is, what can we do together? Is it an experience, a podcast? The magazine is one component of a greater ecosystem."
Looking Forward Without Fear
Currently, Enninful stands as one of the world's most powerful cultural influencers. His path, he states, is a testament to the power of pursuing your passions.
What would the Edward of the 90s think of the Edward of today? He laughs heartily. "He would be astonished, but he’d be impressed. Back then I was anti-establishment. I would not have believed institutions like Tate were necessarily for me."
He pauses. "I never take anything for granted. We fled, we fled our country. I almost lost my vision. So fear isn't an option. People have underestimated me my entire life. But no obstacle is too great once I’ve made up my mind to do something."